We developed the brand voice and visual identity for Wiselands, a Queer & employee-owned sustainability-focused skincare brand. Inspired by industrial Midwest heritage and West Coast innovation, Wiselands is hardworking renewable skincare for sensitive skin. From the art direction, photography, logo design, and packaging, we defined the brand’s look and feel from scratch.


Creative Direction, Logo Design, Graphic Design, Packaging, Photography

Client: Wiselands
Producer: Connor Ulrich
Creative Directors: Rachel Ma, Connor Ulrich
Art Director: Rachel Ma
Designer: Rachel Ma
Photographer: Bennet Perez
Illustrator: Danny Miller
Makeup Artist: Alicia Marie Campbell
PA/Hair: Alexa Kern
Models: Destiny, Kymani Curtis, Teresa Padre, Paris